Designed an Environmental Exhibits Experience for Parker Hannifin Headquarters. Branding, Visual and UX/UI design.
Parker Hannifin, the global leader in motion and control technology, had a goal:
To create a sense of place, where the unique character and spirit expressed by their brand, would leave the visitor with a memorable experience and expanded knowledge.
Led a three-person team focused on all interactive design work and exhibit design and execution. Collaborated closely with the Creative Director to define a strategy and to create a unique end to end experience through the exhibits. Oversaw interactive productions and exhibit installations.
As you enter the main lobby of Parker Hannifin Corporation, you immediately grasp that this Fortune 500 company is a global leader in motion and control technology. Vibrant hanging scrims and a four-screen multimedia presentation introduce Parker to its public.
The founding family members’ important role is displayed front and center using cast art glass to maintain continuity to the outdoor courtyard that lies beyond the lobby. Framed within multilingual messages, Parker’s quarterly video is available in four languages. Fun facts about the company provide animated bookends to the center screen.
Adjacent to the main lobby, and available to visitors and guests, a state-of-the-art Dolby® Digital 5.1 surround sound theater presents an exhilarating 2:30 video showcasing the diverse ways Parker helps improve the standard of living for people worldwide. Three columns penetrate the ceiling and display thousands of U.S. patents and the 30-foot history wall underscores Parker’s strength.
Innovation at Parker is presented as an integral part of Parker’s Win Strategy. This space is designed to create a sense of motion, from the topographic ceiling to the five innovation pinwheel walls where six multimedia displays engage, challenge and inform participants.
Parker’s global distribution network is symbolized in the three, floor-to-ceiling panels with ever-changing lights. They form an entry into the “Inspiration Lounge” where people can have a quick meeting or carry on a brainstorming session with colleagues. The floor incorporates engineering doodles by Parker engineers. A unique 360-degree video features ParkerStores serving customers on a global scale.
The wheel loader and the plane X-ray images invite the viewer closer. These detailed images represent two significant markets, aerospace and heavy equipment, and illustrate Parker systems and technology in an innovative setting.